Technical Founders Face Unique GTM Challenges
Most Founders start by building a product, but lack the knowledge in building a go-to-market strategy. This can lead to:
A Growth Plateau
You have product-market fit, but can't achieve the 3X ARR growth you promised your VCs.
Team Misalignment
Product, engineering, and GTM teams have different priorities
Resource Constraint
Limited capital creates pressure to prioritize correctly
70% of startups fail between years 2 and 5—most before ever reaching Series B.
It’s not your fault you aren’t a GTM expert; but guessing when and what bets to make can be costly.
Unlock the Vault to find:
The Vault ensures everyone is focused on the right investments on time, money, and effort—that drive sustainable revenue growth.
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JUST-IN-TIME ACCESS TO PROVEN GTM EXPERTISE
Don’t settle for consuming expert advice or information all at once. Get GTM expertise as you build, when and where you need it.
STEPS-BY-STEP GUIDANCE AND RESOURCES
Frameworks are only as good as your ability to know when to use and apply them. Each downloadable resource within the Vault maps to stages of growth ensuring it’s the right resource at the right time.
FRACTION OF THE COST OF FRACTIONAL LEADERSHIP
The best consultants can cost up to $40K+ a month. The Vault gives YOU the keys to unlock growth in those critical early stage moments; where every dollar counts.
Who are Wayne Morris and Laura Wheeler?
Wayne Morris began his journey in SaaS in 1998, building his first product before the term “SaaS” was even coined. Over the next two decades, he played a pivotal role in scaling multiple enterprise B2B SaaS companies across the US, Europe, and Asia, guiding them from pre-revenue stages to over $20M in annual recurring revenue and achieving two $150M exits. In 2021, Wayne distilled his extensive experience into a practical go-to-market (GTM) framework, now recognized by MBA programs at institutions like Cornell and adopted by leading venture capitalists as a benchmark for due diligence.
Laura Wheeler entered the startup landscape in 2007 and quickly became a tenured leader in revenue operations and enablement. At Tableau Software, she was the first Revenue Operator in the GTM team, helping the company transition to a SaaS model and leading the creation of a Public Sector vertical that grew from $1M to over $250M in revenue.
Following her success at Tableau and other high-growth startups, Laura joined Wayne as co-founder and COO, bringing her operational expertise to scale the RVNU framework and help founders build efficient, scalable GTM organizations at scale.
The Vault
We are passionate about helping more founders gain access to GTM expertise - lowering the barrier to entry so that more early stage start-ups beat the odds to success.
Get access to the Vault before May 30th to get this limited-time offer in celebration of RVNU’s 1 year anniversary
$2499
ONLY $1999
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Here’s What You Get in The Vault
In-depth video lessons that will give you access to GTM expertise at each phase of growth, including:
VIDEO CONTENT
16 learning modules and 64 lessons
FRAMEWORK
25+ essential frameworks
GUIDES
‘Step-by-step’ video implementation guides
ACTION STEPS
Knowledge checks for each phase
LIVE office hours each month with Wayne and Laura as they interact with the Vault community.
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